competitive-intelligence

I recently wrote a blog post about the "Bob Dylan Twitter Pulse Monitor" which I created - check that post for the details. Anyway, I framed my project around "Bob Dylan" as the test subject because I'm a huge fan of his and it was fun for me to see the results come in. So, after working for a week or so trying to promote my widget, another awesome use case dawned on me:

With this one, simple widget you can monitor your Twitter Marketing campaigns.

Let's say you're trying to drive traffic to a specific URL on twitter. You've got your URL tracking link all set up (see: bit.ly.) You've hopefully got some followers retweeting you. You're going after a pretty strong keyword (how about, socialmedia.)

How do you know if your campaign is trending at the moment on twitter? Well, you can use the widget I created. Just plug your keyword in, check the results, and see where you fall in the hierarchy. If you're near the top of the list, you know that your URL is being retweeted heavily across the Twitterverse in association with your keyword. You can check the widget daily to check on its progress (the widget tracks a 24-hour time period.)

This is, in my opinion, social media monitoring broken down to its most basical level:

• You've identified a keyword you're going after
• You have some subject matter related to this keyword you're trying to promote (a URL)
• You have the ability to quickly, easily, and monitor if your URL is trending for your keyword FOR FREE.
• You don't even need to embed the widget on a website. Save the Source Code to an HTML file on your desktop, open with your browser - presto!

Useful, or am I just crazy? Let me know!

(As a final note, props to Bill Rice here at Kaleidico for encouraging the "No More Jobs At Kaleidico" project, which inspired all of this out of the box thinking!) 

Oh yeah - you should also check out our Eavesdropper Competitive Intelligence package. If you like what we do for free, you're gonna love what we charge for :-)

This is the time of year when the sporting world is at it's best. First we have the NBA and NHL seasons winding down with playoffs around the corner, then we have March Madness which just has the whole country going crazy, and last our past time of watching our favorite MLB team is starting up! How could you not get excited right now? 

Almost all of us would like to take the next month off and let's be serious once you start filling out those brackets and March Madness starts your production is going way down! That's not even counting the time you fantasy freaks like myself are spending managing your teams in the playoff runs and drafting for baseball. This year I'm putting my lifeline of winning my fantasy baseball to the RSS feed and my social media monitoring tool! In the fantasy sports world most drop out after football because of the long dreaded season of making roster changes, checking injuries, pitching statuses, and the everyday switches in the batting lineup. 

My plan is simply to cut out the research time! Easier said then done, Right? By setting up my social media monitoring tool with keyword filters, folders to keep me organized, a river of RSS feeds I'll have stored up from ESPN to team blogs. That's what I would call a competitive advantage! The days of me looking at my bench player who had 2 home runs and 5 rbi's could be over or greatly improved. Yes, I'm going to have to come out the "dugout" of tweeting and my google reader once in awhile to make some switches but my strategy of staying on top of all the fantasy buzz and staying efficient in the long season will have my competition trying to catch me...Now I just need some draft luck!