Eavesdropper - Competitive Intelligence for Sales

The social Web has given the savvy sales person a whole new window into sales prospects as well as pipeline deals. What if you could be a fly on the wall and know when someone wanted to buy your product or service? That is exactly what Kaleidico’s Eavesdropper does for you.

 

Your prospective new clients are dropping hints all around you—network engineers dealing with outages on Twitter, someone rants about their mortgage woes on their blog, Fortune 500 companies talk about their challenges on WSJ.com. It’s all there, but without an efficient way to discover, collect, analyze, and get this information to the sales force—you will still be doing a lot of cold calling with little gain.

Sales ready leads are the goal of every marketing and sales department, but getting there is tough. However, with Eavesdropper you can go behind the scenes of deals in your pipeline. Learn more about your prospects—where they get recommendations, whom they trust, and who the other influencers might be.

 

Digging into your lead flow with the knowledge of who people are and what is important to them can streamline your lead qualification process. Are you talking to the decision-maker, influencer, evaluator, or other part of your account’s decision matrix? With Kaleidico’s Eavesdropper this will be immediately apparent and highlight when the prospect is “sales ready.”

The Web and social media has made more information available, including interesting insight into your prospects buying cycle. Unfortunately, this information is so fractured and voluminous that it is nearly impossible to make it consumable, much less actionable.

 

Eavesdropper solves this problem. Using hundreds (and we are adding more every day) of back-end APIs and “collectors” Kaleidico’s Eavesdropper taps into a multitude of Internet data sources. But, that is irrelevant to your competitive intelligence or sales process—you simply build search queries and Eavesdropper will bring back the highlights in a flow of actionable intelligence.

Every sales person has a number of assigned or managed accounts, with Eavesdropper you can manage each in its own separate dossier. It is like having your own intelligence agency gathering real-time opportunities within each account.

 

Dossier’s can be syndicated via RSS for quick integration into any CRM or business intelligence solution. Giving you 360-degree view of all of your target sales accounts and the opportunities available on each of them, right now.

Now for the real power of Kaleidico’s Eavesdropper—watch your competitor’s every move in your sales pipeline. Do you know who is beating you on deals and why? More importantly do you know who you are beating and why? Can you discover who your competitor is targeting and how?

 

You can answer these questions and more with Eavesdropper—peek in on your competitor and see what you are missing.

One of the biggest opportunities in using Eavesdropper in your sales process is the ability to see and engage your prospects in real-time. If they need help, have a question, or are researching solutions—you will see it as it happens. Eavesdropper gives you the opportunity to immediately answer that LinkedIn question, Tweet a response, or comment on a blog right from your Eavesdropper console.

 

No more search and surfing for opportunity—Eavesdropper brings it to you!