Child's Play

A short while ago, Kaleidico launched an 'Entrepreneur of the Month' contest to spark our imaginations, and win some cold hard cash (OK, so it will be a check – you get the picture).

I began to strategize on the quickest way to spike web traffic – create a false controversy around a polarizing topic (Beck and Limbaugh have that sewn up), make a widget appealing to some base instinct (lots of farting and pooping apps out there do well), glom on to some hot social media meme (SMROI, SM Sales, SM yadda, yadda – yawn), or spit out a widget based on Twitter or Facebook (geez, seems all the good ideas are taken). So in the end I brought out the big guns – my kids.

What my girls came up with made me realize that chasing the web stats and the money were not really the point. The idea was to whip up some passion and creativity, learn something along the way, and most of all have fun. So my girls and I came up with 'Where the Threatened Things Are', a little app that locates endangered species on Google Maps and links to some details about them. It's still in it's infancy and has some know issues, but I think it's kind of cool. Hopefully you will too - or at least your kids will. Please Enjoy!