Blogs

This is the time of year when the sporting world is at it's best. First we have the NBA and NHL seasons winding down with playoffs around the corner, then we have March Madness which just has the whole country going crazy, and last our past time of watching our favorite MLB team is starting up! How could you not get excited right now? 

Almost all of us would like to take the next month off and let's be serious once you start filling out those brackets and March Madness starts your production is going way down! That's not even counting the time you fantasy freaks like myself are spending managing your teams in the playoff runs and drafting for baseball. This year I'm putting my lifeline of winning my fantasy baseball to the RSS feed and my social media monitoring tool! In the fantasy sports world most drop out after football because of the long dreaded season of making roster changes, checking injuries, pitching statuses, and the everyday switches in the batting lineup. 

My plan is simply to cut out the research time! Easier said then done, Right? By setting up my social media monitoring tool with keyword filters, folders to keep me organized, a river of RSS feeds I'll have stored up from ESPN to team blogs. That's what I would call a competitive advantage! The days of me looking at my bench player who had 2 home runs and 5 rbi's could be over or greatly improved. Yes, I'm going to have to come out the "dugout" of tweeting and my google reader once in awhile to make some switches but my strategy of staying on top of all the fantasy buzz and staying efficient in the long season will have my competition trying to catch me...Now I just need some draft luck! 

A short while ago, Kaleidico launched an 'Entrepreneur of the Month' contest to spark our imaginations, and win some cold hard cash (OK, so it will be a check – you get the picture).

I began to strategize on the quickest way to spike web traffic – create a false controversy around a polarizing topic (Beck and Limbaugh have that sewn up), make a widget appealing to some base instinct (lots of farting and pooping apps out there do well), glom on to some hot social media meme (SMROI, SM Sales, SM yadda, yadda – yawn), or spit out a widget based on Twitter or Facebook (geez, seems all the good ideas are taken). So in the end I brought out the big guns – my kids.

What my girls came up with made me realize that chasing the web stats and the money were not really the point. The idea was to whip up some passion and creativity, learn something along the way, and most of all have fun. So my girls and I came up with 'Where the Threatened Things Are', a little app that locates endangered species on Google Maps and links to some details about them. It's still in it's infancy and has some know issues, but I think it's kind of cool. Hopefully you will too - or at least your kids will. Please Enjoy!